The BUSINESS TREE is an original business model and a fresh look at change and growth, utilising full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on the author's trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations throughout three decades.This book offers a creative approach to strategy development and planning for companies that prepares them for an unknowable tomorrow in today's turbulent business environment. It is illustrated with dozens of case studies, most drawn from the author's own files. “Any serious organisation would do well to listen to this man. He speaks of genius, creativity and plain common sense.” - George H.W. Bush, former President of the United States “Hank Moore's Business TreeTM is the most original business model of the last 40 years.” - Peter Drucker “Hank Moore works miracles in changing stuck mindsets. He empowers knowledge from without by enthusing executives to reach within.” - Dino Nicandros, Chairman, Conoco