Joe Biel, founder of Microcosm Publishing and co-author of Unfuck Your Business, talks you through honing your idea, figuring out your market, and describing your business so the right people will immediately understand its value. Under Joe's tutelage, you'll make sure the numbers are sustainable, create and hone your budget, and figure out your distribution and sales strategy. Even if you've never run a business before and don't see yourself as a math person, you can succeed with the right tools. Work out your dreams on the page and then watch your hard work and strategic thinking make it come true!