This book develops and presents in an easily comprehensible way the essential elements of a corporate strategy for managing uncertainty in the macroeconomic environment. This Macroeconomic Uncertainty Strategy--MUST--enhances firm value by allowing management and external stakeholders to distinguish between changes in the intrinsic competitiveness of the firm and changes in performance caused by macroeconomic fluctuations. These fluctuations - manifested as changes in exchange rates, interest rates and inflation rates - are beyond management's control but they have a substantial impact on performance. MUST includes methods for

- identifying the impact of macroeconomic fluctuations on performance,
- developing strategies for macroeconomic risk management,
- managing the risk caused by these fluctuations,
- developing management compensation schemes based on management's contribution to the firm's intrinsic competitiveness.
- developing reports to external stakeholders about the impact of macroeconomic fluctuation on performance