In spring 2011 Norwegian Snøhetta was chosen as the world s most innovative architect office by the American magazine Fast Company. The interest for architects and designers from Norway continues to grow. Exhibition projects such as 100% Norway have consolidated the country s position as a design nation that is making great progress. In this book, Design By Nature a sequel to Norway Calling (2008) Staffan Bengtsson considers the Norwegian design world s new and different relation to landscape and nature. Today mountains and fjords are not purely magnificent visual scenery but also part of a design process that perhaps ultimately is concerned with man s future on the planet.