Swedish furniture producer Offecct has always placed the needs of people at the centre of its product development and worked with the worlds leading designers in order to materialise this vision. Their vision has paid off. Since its start in 1990, the entrepreneurial founders Kurt Tingdal and Anders Englund have grown their company from a small Swedish enterprise to an international brand selling across 50 countries. In this book, Tingdal and Englund, as well as their col-leagues and collaborators, tell the story of Offecct's road to success. The duo speak very honestly about the ups and downs of the past 20 years and consider their current stand-ing within the Swedish design culture whilst contemplating the future direction of their business.