Rhetorica Scandinavica has functioned as a sower of academic seeds. As the journal has grown, rhetoric courses and programmes have multiplied across Scandinavia. The journal is the major source of nativelanguage literature in the field, and articles frequently find a place on curricula. Thus, Rhetorica Scandinavica has had a significant impact on the study of rhetoric in the Scandinavian countries. The 18 articles in this book are just a few highlights from 13 years – a total of over 225 peer-reviewed articles – of Rhetorica Scandinavica publications. They have been chosen to introduce some aspects of the study of rhetoric as it is performed in Scandinavia to a readership that is un-familiar with the three Scandinavian languages.